SUNG PARK, Ph.D.
Engineering Psychologist
email: spica7601
[at] gmail [dot] com
ACTIVITIES
RESEARCH
INTEREST
Engineering Affective Social Artificial
Intelligence
Kim,
S., Roh, Y., Kim, J., Lim, J., & Park, S. (in review). MotivFit:
Leveraging Generative AI in a User Centered Approach for Personalized Exercise
Motivation. PLOS ONE.
Kim,
J, Jo, S., Jung, W., & Kim, M. & Park, S. (in review). Developing a
User Centric Stepwise Comment Moderation Service: Balancing Free Expression and
Respectful Online Interaction. PLOS ONE.
Kim,
K.*, Park, S.*, & Whang, M. (in
review). The Presence Effect of Eye Reflection Conditions in Digital Humans. Virtual
Reality. *co-first authors
Mok,
S.*, Park, S.*, & Whang, M.
(2023). Examining the Impact of Digital Human Gaze
Expressions on Engagement Induction. Biomimetics, 8(8), 610. *co-first authors [ html ] [ pdf ]
Cho,
A.*, Park, S.*, Lee, H., & Whang, M.
(2023). The Physiological Measurement and Evaluation of Empathy of Video
Content. Scientific Reports, 13(1), 20190. *co-first authors [ html ] [ pdf ]
Zhang,
J.*, Park, S.*, Cho, A., & Whang, M.
(2023). Recognition of Empathy from Synchronization between Brain Activity and
Eye Movement. Sensors, 23(11), 5162. *co-first authors [ html ] [ pdf ]
Lee,
G. *, Park, S. *, & Whang, M.
(2023). The Evaluation of Emotional Intelligence by the Analysis of Heart Rate
Variability. Sensors, 23(5), 2839. *co-first authors [ html ] [ pdf ]
Zhang,
J.*, Park, S.*, Cho, A., &
Whang, M. (2022). Recognition of Emotion by Brain Connectivity and Eye
Movement. Sensors, 22(18), 6736. *co-first authors [ html ] [ pdf ]
Zhang,
J.*, Park, S.*, Cho, A., & Whang, M.
(2022). Significant Measures of Gaze and Pupil Movement for Evaluating Empathy
between Viewers and Digital Content. Sensors, 22(5), 1700. *co-first
authors [ html ] [ pdf ]
Park, S., & Whang, M. (2022). Empathy in Human-Robot
Interaction: Designing for Social Robots. International Journal of Environmental Research and
Public Health, 19(3), 1989. [ html ] [ pdf ]
Park, S., Park, S. E., & Whang, M. (2022). Empathic Responses of Behavioral-Synchronization in
Human-Agent Interaction. Computers, Materials & Continua, 71(2),
3761. [ html ] [ pdf ]
Cho, A., Park,
S.,
Lee, H., & Whang,
M. (2021). Non-contact Measurement of Empathy based on Micro-movement
Synchronization. Sensors, 21(23), 7818. [ html ] [ pdf ]
Park, S., Kim, S. P., &
Whang, M. (2021). Individual's Social Perception of Virtual Avatars
Embodied with Their Habitual Facial Expressions and Facial Appearance. Sensors, 21(17),
5986. [ html ] [ pdf ]
Park, S., & Catrambone, R.
(2021). Social Responses to Virtual Humans: The Effect of Human-Like
Characteristics. Applied Sciences, 11(16), 7214. [ html ] [ pdf ]
Park, S., Lee, S. W., & Whang, M. (2021). The
Analysis of Emotion Authenticity Based on Facial Micromovements. Sensors, 21(13),
4616. [ html ] [ pdf ]
Ahn, H., & Park,
S. (2021). Contextual Emotion Appraisal Based on a Sentential Cognitive
System for Robots. Applied Sciences, 11(5), 2027. [ html ] [ pdf ]
Park, S., Yim, J. H., & Lee, G. E.
(2012). Design of an Ergonomic Ultrasound System: Accommodation of User
Anthropometrics. Work-A Journal of
Prevention, Assessment and Rehabilitation, 41, 2037-2042. [ pdf ]
Park, S. & Catrambone, R. (2007). Social Facilitation Effects of Virtual Humans. Human Factors, 49(6), 1054-1060. [ pdf ]
NON-PEER
REVIEWED PUBLICATIONS
Park, S.,
& Whang, M. (2023). Special Issue: Emotion Intelligence Based on Smart
Sensing. Sensors, 23(3), 1098. [ html
] [ pdf ]
Park, S. (2018). AI Technology Trends for Emotional Interaction Experiences (in Korean). Information and Communications Magazine, 35(12), 15-21. [ html ] [ pdf ]
Park, S., Fisk, A. D. & Rogers, W. A. (2010). Human
Factors Consideration for the Design of Collaborative Machine Assistants. Handbook of Ambient Intelligence and Smart
Environments, 961-984. [ pdf
]
PROCEEDING
PUBLICATIONS
Kim, J. H., Jo, S. H., Jung, W. S.,
Kim, M. S., & Park, S. (2024).
Developing a User-Centric Stepwise Comment Moderation AI Service: Balancing
Free Expression and Respectful Online Interaction. Proceedings of the 22nd
Triennial Congress of the International Ergonomics Association (IEA).
Yoon, D. & Park, S. (2023). Developing Empathetic Virtual Humans: Mimicking
User Facial and Eye Responses. Proceedings of the 19th International
Conference on Multimedia Information Technology and Applications. [ pdf ]
Urakami, J., Moore, B. A., Sutthithatip,
S., & Park, S. (2019). Users'
Perception of Empathic Expressions by an Advanced Intelligent System. Proceedings
of the 7th International Conference on Human-Agent Interaction (pp.
11-18). [ html ]
Ogawa,
R., Park, S., & Umemuro, H.
(2019). How Humans Develop Trust in Communication Robots: A Phased Model Based
on Interpersonal Trust. In 2019 14th ACM/IEEE International Conference
on Human-Robot Interaction (HRI) (pp. 606-607). IEEE. [ html ]
Luria, M., Hoffman, G.,
Megidish, B., Zuckerman, O., & Park, S. (2016). Designing Vyo, a Robotic Smart Home Assistant: Bridging the Gap
Between Device and Social Agent. Proceedings
of the 25th International Symposium on Robot and Human Interactive
Communication.
Kim, J. H., Park, S., Hassenzahl, M., & Eckoldt, K. (2011). The Essence of Enjoyable Experiences:
The Human Needs - A Psychological Needs - Driven Experience Design Approach. Proceedings of the 14th
International Conference on Human Computer Interaction: Part I. Design,
User Experience, and Usability (pp.
77-83).
Park, S. & Catrambone, R. (2009). Social
Responses to Virtual Humans: The Effect of Human-like
Characteristics. Proceedings of Global
Samsung Technology Conference 2009, 7. *Best Paper Silver Award
Park, S. & Catrambone, R. (2008). Social Responses to Virtual Humans: Automatic Over-reliance on the "Human". Proceedings of the 8th International Conference on Intelligent Virtual Agents, 530-532.
Park, S. & Catrambone, R. (2007). Social Facilitation Effects of Virtual Humans. Proceedings of the 29th Annual Conference of the Cognitive Science Society, 557-562. *CogSci Conference Travel Award
Park, S. & Catrambone, R. (2007). Understanding the Social Relationship between Humans and Virtual Humans. In J. A. Jacko (Ed.), Proceedings of the 12th International Conference on Human-Computer Interaction: Vol. 3. HCI Intelligent Multimodal Interaction (pp. 459-464). Berlin, Heidelberg: Springer.
Park, S.,
O'Brien, M. A., Caine, K. E., Rogers, W. A., Fisk, A. D., Van Ittersum, K., Capar, M. & Parsons, L. J. (2006).
Acceptance of Computer Technology: Understanding the User and the
Organizational Characteristics. Proceedings of the Human Factors and
Ergonomics Society 50th Annual Meeting, 1478-1482.
Caine, K. E., O'Brien, M. A., Park, S., Rogers, W. A., Fisk, A. D., Van Ittersum, K., Capar, M. & Parsons, L. J. (2006). Understanding Acceptance of High Technology Products: 50 Years of Research. Proceedings of the Human Factors and Ergonomics Society 50th Annual Meeting, 2148-2152.
Park, S.
& Catrambone, R. (2004). Represented and Representing Dimensions in
Relational Information Displays. Proceedings of the 8th International
Conference on Information Visualization, 605-612. [
html
]
EXPERIENCE
AND EDUCATION
Director, AI+X Convergence Center, Sangmyung University (2024)
Assistant Professor at Sangmyung University (2022-2024)
Research Professor at Sangmyung University (2021-2022)
Professor at SCAD (2019-2021)
Tokyo Tech Research Fellow at Tokyo Institute of Technology (2018)
Principle UX Designer, AI Business Unit at SK Telecom (2015-2018)
Group Leader, UX Engineering Group at Samsung Electronics (2013-2014)
Senior UX Designer at Samsung Electronics (2009-2013)
Engineering Psychology (Ph.D.) at Georgia Institute of Technology (2009)
Engineering Psychology (M.S.) at Georgia Institute of Technology (2006)
Human-Computer Interaction (M.S.) at University of Michigan (2003)
Psychology (B.A.) at Korea University
(2001)